Glossary
Website glossary
The terms that come up when ordering or managing a website, explained briefly and without jargon.
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- 301/308 redirect
- A permanent redirect (301 or 308) sends visitors from an old address to a new one and tells search engines the page has moved, so its rankings move with it.
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- Analytics
- Analytics tools record visit statistics — number of visitors, pages viewed and traffic sources — so you can see what works on your website.
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- Call to action (CTA)
- A call to action is a button or prompt asking visitors to take one next step, such as “Chat on WhatsApp” or “Register now”.
- CDN
- A CDN (Content Delivery Network) is a network of servers in many locations that keeps copies of your website, so pages are served from the server nearest the visitor and load faster.
- CMS
- A CMS (Content Management System) is an admin panel for changing website content — text, images, products or articles — without touching code.
- Company profile website
- A company profile website is a multi-page website that introduces a business: who it is, its services or products, location and contact details.Read next: Company Profile Website
- Conversion
- A conversion is when a visitor takes the action you want — buying, signing up or getting in touch. The conversion rate is the percentage of visitors who do it.
- Core Web Vitals
- Core Web Vitals are Google’s three page-experience metrics: LCP (how fast the main content appears, good at ≤ 2.5 s), INP (responsiveness to input, good at ≤ 200 ms) and CLS (layout stability, good at ≤ 0.1).Read next: New Website SEO Checklist: 20 Steps to Appear on Google and in AI Answers
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- Digital invitation
- A digital invitation is an event invitation in the form of a web page shared as a link, usually with a location map, a countdown and attendance confirmation (RSVP).Read next: Digital Invitation
- DNS
- DNS (Domain Name System) is the system that translates a domain name into a server address. DNS settings decide which hosting a domain points to.
- Domain
- A domain is the website address people type into a browser, such as pintuweb.com. Domains are rented yearly from a registrar and must be renewed so you do not lose them.Read next: Domain and Hosting Basics: The Difference, Indonesian .id Domains and Costs
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- Google Business Profile
- Google Business Profile is a free business listing that appears on Google Maps and in local search, with your address, opening hours, photos and reviews.
- Google Search Console
- Google Search Console is a free Google service for monitoring how your website appears in search: indexed pages, queries, clicks and technical issues.
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- Hosting
- Hosting is the server service that stores your website files and serves them to visitors around the clock. The domain is the address; hosting is the “house” where the content lives.Read next: Domain and Hosting Basics: The Difference, Indonesian .id Domains and Costs
- Hreflang
- Hreflang is a tag in a page’s code that tells search engines about other language versions of the same page, so visitors are shown the right language.
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- Landing page
- A landing page is a single web page with one goal, such as a purchase or a sign-up, and is usually the destination of an ad.Read next: Landing Page
- Link in bio
- Link in bio is a single page linked from a social media bio that collects every important destination: WhatsApp, shop, schedule or work.Read next: Link in Bio
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- Maintenance
- Website maintenance is the routine care after launch: small content updates, security patches, dependency updates and fixing technical issues.
- Meta description
- A meta description is a short summary of a page written in its code, often shown by Google under the title in search results.
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- PageSpeed
- PageSpeed Insights is a free Google tool that scores a page from 0 to 100 for speed and technical quality, with suggestions for improvement.
- Payment gateway
- A payment gateway is a service that processes online payments on a website — bank transfers, e-wallets, QR codes or cards — and tells the shop when a payment succeeds.Read next: Online Store
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- Responsive (mobile-friendly)
- A responsive website adapts its layout to the screen size, so it stays comfortable to read on phones, tablets and desktops.
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- SEO
- SEO (Search Engine Optimisation) is the work of making a website easy for search engines to understand and trust, so it appears in results for relevant keywords.Read next: New Website SEO Checklist: 20 Steps to Appear on Google and in AI Answers
- Sitemap
- A sitemap is a file listing a website’s pages that helps search engines find every page, including new ones.
- SSL / HTTPS
- SSL is a certificate that encrypts data between the browser and the website, shown by an address starting with https://. Without it, browsers label the site “not secure”.
- Structured data (schema)
- Structured data is extra markup in a page’s code (usually JSON-LD from schema.org) that explains the content to search engines, such as prices, FAQs or articles.