landing page · company profile · small business
Landing Page vs Company Profile Website: Which Does Your Business Need?
The difference between a landing page and a company profile website in purpose, content, cost and turnaround — and when to use both.
This article is also available in Bahasa Indonesia
A landing page is a single page built for one action, while a company profile website is a set of pages that introduces a business in full. Landing pages suit promotions and ads; company profiles suit building trust and being found in Google search.
The difference in one table
| Landing page | Company profile | |
|---|---|---|
| Number of pages | 1 | Usually 3–5 or more |
| Goal | One action: buy, sign up, chat | Introduce the whole business |
| Navigation | Minimal, so visitors are not distracted | A menu to about, services, blog, contact |
| Main traffic source | Ads, social media, WhatsApp broadcasts | Google search, referrals, business cards |
| Lifespan | Per campaign or product | Long term |
| Price at PintuWeb | IDR 600,000 – IDR 1,200,000 | IDR 1,500,000 – IDR 2,500,000 |
| Turnaround | 1–3 working days | 3–5 working days |
When to choose a landing page
A landing page is right when you already know where visitors come from and what you want them to do. For example:
- Running Meta, TikTok or Google ads for one product.
- Opening registrations for a webinar, class or event.
- Launching a new product or a seasonal promotion.
- Testing a business idea before building a full website.
Because it is one page, everything is laid out in order: the problem, the solution, proof, price and a call to action, with no menu to pull attention away. You can browse 17 examples in our landing page gallery (in Indonesian).
When to choose a company profile
A company profile is right when your goal is long-term trust and visibility:
- Prospective clients check your business before getting in touch.
- You sell several services that each need explaining.
- You want to appear when people search for your service in your city.
- You need an official address for proposals, tenders or business cards.
Separate pages give room to explain each service, and blog articles help the website be found for more search terms.
Can you use both?
Yes — and it is often the best combination. The company profile is the “home” that explains who you are, while a landing page is built for each ad campaign and links back home. Both can live on the same domain.
On a tight budget, start with what is most urgent. The landing pages we build can grow into a full website without starting from scratch.
A quick way to decide
Answer two questions:
- Will you run ads soon? If yes, start with a landing page.
- Do customers need to know a lot before buying? If yes, choose a company profile website.
If both answers are yes, build the company profile first and add landing pages as campaigns begin.
Frequently asked questions
Can a landing page rank on Google?
It can, but a single page usually loses out on broad keywords to websites with many pages and articles. Landing pages are most effective for traffic from ads and social media.
How many pages should a small business company profile have?
Three to five pages is enough for most small businesses: Home, About, Services, Blog and Contact. More can be added as the business grows.
Which is cheaper?
A landing page is cheaper and quicker: from IDR 600,000, compared with IDR 1,500,000 for a company profile.